Real people.
Real decisions.
Real insight.
A library of 20,000+ ethnographic videos from 500+ diverse Americans, tagged by behavior, emotion, and life moment. Subscribe to see the daily lives, needs, and aspirations of the communities you serve.
Researcher-taggedEvery clip labeled by behavior, emotion, and life moment.
The detail, nuance, and emotion behind your data.
Surveys give you the headline. Video adds the texture, context, and feeling — so you understand not just what people report, but how they live it.
Survey says
Video adds
Survey says
"Inflation is impacting my household budget: Strongly Agree"
Video adds
Survey says
"I am anxious about my retirement: Strongly Agree"
Video adds
Survey says
"Intent to exercise more in the next 30 days: 4/5"
Video adds
Survey says
"Customer Satisfaction (CSAT): 1/5"
Video adds
Survey says
"Patient reports 100% medication adherence"
Video adds
A sample that overindexes on hard-to-reach populations nationally — built to mirror the country across every dimension.
A wide range of real-life themes — each person opens up on the ones that matter to them.
Tell us what you are working on. We will walk you through the most relevant part of the library.
No commitment. Just a focused 30-minute session with our research team.